Press Releases


BANGKOK, THAILAND (May 16, 2017) AMEC has announced the award of a Lifetime Fellowship to recognise three communications professionals for their major individual contributions to the advancement of measurement in different parts of the world.

The Lifetime Fellowship awards were announced at a meeting of the Board of the International Association for Measurement and Evaluation of Communication (AMEC), held during the AMEC Global Summit in Bangkok. The Lifetime Fellowship goes to:

Johna Burke, CMO, BurrellesLuce. The Lifetime Fellowship to Johna acknowledges her work as an ambassador for AMEC and her support and leadership of the AMEC North America Chapter over a number of years. Johna has won widespread respect for her advocacy of the use of measurement and has been able to leverage her profile to open up new opportunities for AMEC with other organisations.  She is an inductee of the PR News Measurement Hall of Fame.

Mazen Nahawi, CEO, CARMA. Mazen’s Fellowship is in recognition of his success in building from scratch an international media intelligence business from his headquarters in Dubai and the significant ambassadorial role he plays in promoting promote best practice in measurement. He is a strong supporter of AMEC’ work, its Awards and the AMEC Global Summit and is always ready to help support new initiatives. Mazen has also reinvigorated the CARMA Middle East PR Summit to on Measurement to educate professionals in the region.

Aseem Sood, CEO, Impact Research & Development. The Fellowship to Aseem acknowledges his leadership role in India to promote the benefits of measurement and of the work of AMEC. He is a tireless ambassador for AMEC in India and has been responsible for helping to educate PR and communications professionals through conference speaker appearances and teaching. As Vice Chair of the AMEC APAC Chapter he is prominent supporter of the AMEC Global Summit.

Richard Bagnall, AMEC Chairman and CEO of Prime Research UK, said: “I am delighted to be able to announce the Lifetime Fellowship to professionals who have each achieved a huge amount professionally and personally. Each of them has made a major contribution to AMEC and our industry collectively and they all continue to do so.”

The AMEC Lifetime Fellowships were first established in 2016 to recognise individuals who have made a significant contribution to the development of AMEC and to communications research and measurement and who have made a significant impact beyond their own organization

  • The AMEC Fellowship will recognise a body of people each year “who have made an exceptional and single-minded contribution” to the recognition of communications measurement, research and insights. These people would be considered to have enhanced the science of measurement and insights and achieved a standard that should be seen as aspirational by AMEC members.
  • Fellows will be acknowledged to be ambassadors who have made a tangible contribution to the embedding of communications research, measurement and insights on an international scale, often as conference speakers.
  • Fellows will also have demonstrated consistent leadership and innovation.

Barry Leggetter, CEO of AMEC, said that the purpose of the AMEC Lifetime Fellowship was to recognize and celebrate accomplished figures “who have made an exceptional and single-minded contribution” to the development of communications research and measurement.

Fellows are entitled to use the designation FAMEC and may be occasionally asked by the Chairman as a deliberate sounding board on matters relating to AMEC’s future development.

About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

Barry Leggetter
+44 7748 677504

About BurrellesLuce

BurrellesLuce is the U.S. leader in media monitoring. Professionals in a wide range of industries rely on our comprehensive curated content from local and national print, online, broadcast, and social media sources. BurrellesLuce has a turnkey copyright compliance program that allows us to provide copyright-compliant, behind-the-paywall content not available to other services. BurrellesLuce combines grade-A content with easy-to-use software, allowing users to evaluate and analyze their media coverage and PR efforts. It’s all integrated into our user-friendly interface, Luce WorkFlow™.